Operations platform for Shopify stores
Orders, shipments, inventory, purchasing, returns, discounts, CRM and the real profit of every Meta and Google campaign, down to the single ad and keyword. One platform and one data model, instead of four tools that never agree.
A typical Shopify brand runs analytics in one tool, inventory in another, returns in a third and the ads in two dashboards. Each one sees a slice and reports it as the whole.
The order is in Shopify, the cost in a spreadsheet, the return in the helpdesk, the ad spend in two ad managers. Nobody reconciles them until month end.
Dashboards add up every order placed. Cancellations and returns arrive weeks later and quietly erase the margin you already celebrated.
The ad manager keeps spending on a product with three units left. The warehouse finds out when the backorders arrive.
By the time the CSVs are merged, the week is over. Reorders, pauses and discounts get decided late, on numbers already out of date.
Each module reads the same orders, products, costs and customers. Receive a purchase order and the product cost moves the P/L. Cancel an order and the campaign profit moves with it.
Meta and Google campaigns linked to products, down to ad set, ad, asset, keyword and search term. Profit counts only orders that were not cancelled or returned. Recommendations look at the stock of the linked products before telling you to spend more.
KPIs with period comparison and a P/L net of tax: cost of goods, shipping, payment fees, returns and ad spend. Payouts, actual payment fees and a tax report. Every number opens the orders behind it.
Ask about sales, profit, campaigns, products, returns, customers at risk or stock. Every answer cites its figures, period and filters, with a link to the report. It runs on your own Anthropic key, billed by Anthropic, and can only read.
A canonical status for every order, mapped from Shopify tags, payment and fulfilment with rules you control. Timeline with author and diff, internal notes with mentions, customer history, duplicate detection, bulk actions and saved views.
Tracking, carrier, days in transit and shipments stuck beyond your threshold, plus queues for orders late to ship and delivery exceptions. The visible status is resolved from every source with explicit precedence.
Variants with dynamic options, stock per location, sales velocity, days of cover and reorder suggestions. Adjustments with reasons, stock-takes and an unexplained-loss report. Price and status changes are written back to Shopify.
Suppliers, purchase orders from draft to receipt, incoming stock visible on every product. Orders waiting for stock are held as backorders, linked to the purchase order and released on receipt. Receiving updates the product cost, and that cost feeds the P/L.
Reasons, windows and workflow states configured per store, synced with Shopify returns. Refund, exchange or voucher, optional restock per location, analysis by product and reason.
Codes synced with Shopify, single codes and bulk pools of unique codes, with orders, revenue and margin attributed to each code.
Customer profiles with value, frequency and last order. Nested AND/OR segment builder on orders, products, value, recency and country, with a live preview. RFM matrix with bands and CSV export.
Dashboards you build
Each team arranges its own home from a catalog of widgets, with custom metrics and filters. Widgets respect each role's permissions.
Your AI tools on your data (MCP)
Connect Claude, ChatGPT, Cursor or another MCP client: it reads the store's data as the signed-in user, with that user's permissions. Off until an owner turns it on.
TikTok Ads
Campaigns, ad groups and ads with daily metrics, next to Meta and Google in the same profit view; pause and resume from Keel.
Payments and payouts
Manual payments and partial refunds, payouts and actual fees from the payment processor, and a tax report by period.
Fast lists
Search everything with ⌘K, save views, run bulk actions and export any list to CSV.
Integration health
Every connection shows its last sync and last error. A watchdog resyncs stale sources and alerts owners when something stops.
Roles and audit log
Six roles with permissions per page and action. Every significant change is recorded with author and diff; owners can export all their data.
Three steps. The second one is ours.
OAuth or a custom app token for Shopify, API access for Meta and Google Ads, and your own Anthropic key for the AI assistant. Webhooks are verified, queued and retried; the historical sync runs in the background and resumes if interrupted.
Our team sets up status rules, tax rates, payment fees, product costs, the history import and your users with their roles. You start on a configured platform, not an empty one.
Operations, customer care and marketing work in the same place with their own permissions. Changes that matter are written back to Shopify, and the integration health page tells you when a connection needs attention.
Step-by-step connection guides, inside the product:
A brand doing 1 to 5 million a year typically pays for separate tools for analytics, inventory and returns, plus the hours to reconcile them.
A typical specialised stack
$800 to $1,300 per month
before the hours spent reconciling
Keel Growth
$599 per month
up to 5,000 orders per month
Typical list prices for mid-sized Shopify brands. Your current stack may cost less or more; the demo includes a comparison on your actual tools.
Four plans by order volume. Every core module and unlimited users on every plan. No annual contract required.
Every core module
$149/month
List price $249
Up to 1,000 orders/month
Setup $490, one-off
More volume, plus your AI tools
$359/month
List price $599
Up to 5,000 orders/month
Setup $1,500, one-off
High volume, longer history
$714/month
List price $1,190
Up to 20,000 orders/month
Setup from $3,000, one-off
Above Scale, tailored terms
On quote
Over 20,000 orders/month
On quote
Above the included orders: $49 per 1,000 extra orders, billed at month end.
Activated per account by our team. The core works for any payment method; what is specific to your operation lives in an add-on.
Campaigns to your segments with a control group: a stable holdout per customer, the send recorded from the tool you already use, and the incremental orders, revenue and margin each campaign really produced.
$99/month
For stores that collect on delivery: confirmation queue with call outcomes, operator assignment, a delivery score explained factor by factor and risk flags on recipients.
$199/month
A 3PL warehouse, a second tracking source, another system you run: built behind the same interfaces and switched on for your account only.
On quote
A module your operation needs and nobody else has. Scoped and quoted.
On quote
All of them. Card, wallets, PayPal, bank transfer, buy now pay later and cash on delivery are equivalent in the data model. Cash on delivery operations (confirmation calls, delivery score) are an add-on you activate only if you need it.
No. Plans are monthly and you can cancel at the end of any month. The annual option exists only to give you two months free; it is never required.
Connecting Shopify, Meta, Google and your Anthropic key for the AI assistant, importing your order history, configuring status rules, tax rates, payment fees, product costs and your users with their roles. You start on a configured platform, not an empty one.
Every table carries the account identifier and the database enforces row-level isolation on every query: an account can never read or write another account's rows, and automated tests prove it on every table. Integration credentials are encrypted at rest. Every action of our support team inside your account is recorded in your audit log.
Yes. An owner can export every table of the account as CSV files in one archive, at any time, and any list can be exported to CSV from its page.
The assistant is included in every plan and runs on your own Anthropic API key: Anthropic bills the usage directly to you, with the spend limit you set in their console, and Keel adds nothing on top. It only reads the reports the user's role can open, never changes data, and each answer shows the figures it used.
Yes, from the Growth plan. Keel includes an MCP server: an owner turns it on, each user connects their own AI client and approves the access, and the client reads only what that user can see. It never changes data, and every connection can be revoked.
Nothing stops. Extra orders are billed at $49 per 1,000 orders at month end. If it happens two months in a row we suggest the next plan, which usually costs less.
The product is available in English, Italian and Spanish, chosen per user. Dates, numbers and currencies follow the settings of your store and of each user.
A 30-minute demo on the demo store, or on an export of your own orders if you prefer.